Creative Learning Media

Mon, 15 Feb 2010 05:57:21 +0000



This post is in response to Leigh Caraciollo’s “Social Media Impact on You” post on Talent Revolution today.  Leigh asked, “How has social media changed your life, or the lives of others, in a positive personal or professional way?”

Tangible Benefits

In the last year, I’ve received numerous tips on technologies for work, including several free or low cost applicant tracking systems or SaaS options for our HRMS. I bounce ideas off Twitter friends and Ben Eubanks helps me with WordPress questions.  When I offer a great resource at work, my boss asks me the source; and usually these days the answer is: Twitter. I’ve been named as a career resource on several people’s blogs, e.g. Anita Santiago’s the Workforce Connection.  I was quoted in a Washington Post article on Anne Frank/Miep Gies; the author, Monica Hess, found me after I sent a tweet about what a great blogger Anne Frank would have been, if only she’d had the opportunity. I won $100 in Joan Ginsberg’s social media contest and had a whole lot of fun giving my winnings to charity over the space of a week.

None of these things would have occurred without social media.

Intangible Benefits

“Twitter University”

The biggest benefit I’ve gained from social media has been the constant learning; both passively as I read others’ work, and actively as I’ve constantly learned new technologies, applications, and online cultures. We’ve all heard the reports that humans only use a tiny percentage of their available brain power. Since I have been engaging in social media, I know I am using a larger proportion of my brain than before and I can practically feel new synapses forming and building!  Participating in Twitter and blogging has immersed me in a sea of constantly new and changing ideas, all the latest and greatest thought from some of the top, forward-thinking names in my field who ask insightful questions, challenge the status quo and get me thinking, questioning and trying new things.  Going back to school at Twitter University has reinvigorated my work and jump-started my own creativity in so many ways.

Connections

I’ve made some wonderful connections with HR professionals through Twitter. Online we are often encouraged to take our virtual relationships full-circle; and so we talk on the phone, email, and sometimes tweet-up or meet at seminars and un-conferences. Another thing I love about Twitter is it’s a great leveler. As an inspiring HR pro, you can have conversations with everyone from students to VP’s of HR, SPHR’s, CEO’s, recruiters, employment attorneys, big name bloggers, and more. Almost without exception, people have graciously shared their wisdom and thoughts with me, as I hope I have with them.

How has social media enhanced my life? Learning, creative expression, connections…with a few other nice surprises thrown in. I look forward to seeing what the next year will bring!

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from David E. Henderson’s Making News in the Digital Era:

One of the most frequently cited success stories with social media marketing is a company called Zappos, an online advertising company started by Tony Hsieh to market shoes. Early on, Hsieh recognized the importance of investing time personally to establish and build relationships with everyone from customers and employees to reporters and interested people.

“The most important thing in any large organization is alignment around values and vision.” — Hsieh

Zappos’ 10 Core Values

1. Deliver “wow” through service.

2. Embrace and drive change.

3. Create fun and a little weirdness.

4. Be adventurous, creative and open-minded.

5. Pursue growth and learning.

6. Build open and honest relationships with communication.

7. Build a positive team and family spirit.

8. Do more with less.

9. Be passionate and determined.

10. Be humble.

The Zappos Core Values are clear, direct, and posted online for everyone to see.

FURTHER READING:

Zappos official site

David E. Henderson’s article:Social Media Reality Check”

15 Social Media Maxims for Marketers

How does social media help deliver on Zappos’ core values?

Media Center Computer Cases